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Organic slow fashion with a message! <3
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Clearly Ugly Oversize T-Shirt Dress Striped Dream Maureen Ugodi
Clearly Ugly Oversize T-Shirt Dresses Trixi Giese Mareike Lerch Herder
Clearly Ugly Oversize Sweater Dress Broken But Still Cute Sarah Posch
Clearly Ugly Logo Socks Trixi Giese Mareike Lerch Herder


Clearly Ugly

A sustainable slow fashion brand which cares about nature and our workers. Therefore all Clearly Ugly products are GOTS certified.

Manufactured in Europe

All of our clothing is manufactured in Europe under the highest organic cotton standard GOTS.

All fabrics are GOTS certified

There is no toxic elements in our fabrics which harm mother earth and our workers have a safe working environment.

We give 1% for the planet

We are members of "1% for the planet" so we are giving 1% of our annual income to environmental non-profit organisations to safe our fragile planet.

Clearly Ugly Oversize Sweater Dress Broken But Still Cute
Made to fit all body types

'Cause every body is beautiful

We wanted to create clothing for everyone out there, so all Clearly Ugly pieces are oversize. This benefits all kind of body types and makes everyone look amazing.

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Sweater Dress

Broken But Still Cute

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Clearly Ugly Sweater Dress Broken But Still Cute Trixi Giese

T-Shirt Dress

Acid Flower

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Clearly Ugly T-Shirt Dress Acid Flower Sarah Posch

T-Shirt Dress

Striped Dream

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Clearly Ugly T-Shirt Dress Striped Dream Anastasia Borisova

Full collection

Check out our first collection of sustainable slow fashion

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Clearly Ugly Full collection Mareike Lerch Herder Sarah Posch Maureen Ugodi

Hard facts

Highest standard

We are using the worldwide highest standard for organic cotton. The GOTS standard. This means it's the most sustainable and cleanest way possible to produce clothing and at the same time, it makes sure workers have a safe work environment free from toxins and get paid fairly.

Clearly Ugly Mareike Lerch Herder Anastasia Borisova Trixi Giese Sarah Posch Maureen Ugodi Maribel Todt

Hard facts

Every body is beautiful

That's why we have created universal and stylish street wear everyone can wear. No matter your body type, the oversize dresses will flatter your body and make you look amazing and cute at the same time.

Clearly Ugly Sarah Posch Trixi Giese

Hard facts

Give bullies no chance

Named ugly and having paper balls being thrown at her for most of her school years, our co-founder Mareike decided to stand up and fight off those bad spirits and people. She wants to spread the message that everyone is beautiful, no matter what. At Clearly Ugly, there is no space for body shaming, wrong beauty ideals or bad role models. We scream it out loud: everybody and every body is beautiful!

Clearly Ugly Anastasia Borisova Maribel Todt Mareike Lerch Herder
Clearly Ugly GOTS certified fashion Logo
What is GOTS?

Global Organic Textile Standard

The aim of the Global Organic Textile Standard (GOTS) is to define requirements to ensure organic status of textiles, from harvesting of the raw materials, through environmentally and socially responsible manufacturing up to labeling in order to provide a credible assurance to the end consumer.

GOTS is recognized as the world's leading processing standard for textiles made from organic fibers. It defines high-level environmental criteria along the entire organic textiles supply chain and requires compliance with social criteria as well.

Only textile products that contain a minimum of 70% organic fibers can become GOTS certified. All chemical inputs such as dyestuffs and auxiliaries used must meet certain environmental and toxicological criteria. The choice of accessories is limited in accordance with ecological aspects as well. A functional waste water treatment plant is mandatory for any wet-processing unit involved and all processors must comply with minimum social criteria.

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With Clearly Ugly we have manufactured green slow fashion in the cleanest way possible, always making sure that no animals, our workers or the environment is being harmed manufacturing our high quality fabrics.

Philipp Herder (Founder)

It was super important to me to design and develop sustainable street fashion for all body types, because every body is beautiful.

Mareike Herder (Founder)